Mountain of Youth  |  evian

2025 |  BRAND ACTIVATION

‘Mountain of Youth’ is a worldwide campaign by evian® Natural Spring Water. This project is an activation to push the idea of the Mountain of Youth.

To us, the idea of the Mountain of Youth should be something which makes you feel young again, to help you see that youthfulness isn;t bound to a time in one’s life, but something which can be lived out.

This project was done by Jared Chow, Issey Rao, Jennifer Effendy and Geralyn Lam in collaboration with UNCANNY.